Earlier this year, in a statement, the company said, 'Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organisations that you want to hear from.' The limited advertisement model aims at the users communicating directly with their airlines, banks, etc. at the time, left the company over disagreements on the proposed advertisement model and user data safety.Ĭurrently, there are no advertisements on WhatsApp, but the company plans to introduce a limited advertisement model. In 2018, Jan Koum, the co-founder of Whats App and a director of Facebook Inc. In 2016, in Meta's ownership, WhatsApp subscription-based model was ended in favour of the free-to-use model.
At its peak, during the subscription-based model, WhatsApp had approximately 700 million users worldwide.
